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The website southmainchironc.com had the following in the web site, "Chiropractic treatment in High Point, NC that you can trust." I viewed that the website stated " New patients receive one free spinal exam! We relieve pain and discomfort in the safest, most natural way possible." They also said " Clinic in High Point, NC. We specialize in modern c. We work with you to develop effective treatment programs that are easily integrated into your existing lifestyle. Chiropractic treatment can help more than just your spine, it can provide ." The meta header had South Main Chiropractic Clinic as the first search term. This keyword is followed by High Point, NC, and chiropractic which isn't as important as South Main Chiropractic Clinic. The other words they used was chiropractors. chiropractic center is included but could not be understood by web crawlers.